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    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Women GMs constitute less than 10% of the total GM population in Indian hotels

    Women GMs constitute less than 10% of the total GM population in Indian hotels

    Women's reservation bill gets Cabinet nod, likely to be tabled on Wednesday: Officials

    Women’s reservation bill gets Cabinet nod, likely to be tabled on Wednesday: Officials

    FMI’ Analyst view: “A New Spin on Food Preservation: The Clamshell Packaging Phenomenon”

    FMI’ Analyst view: “A New Spin on Food Preservation: The Clamshell Packaging Phenomenon”

    From Isha Ambani to Namita Thapar: Lavish homes of India's women entrepreneurs

    From Isha Ambani to Namita Thapar: Lavish homes of India’s women entrepreneurs

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Feisty Kiran fills women with confidence, positive approach towards life

    Feisty Kiran fills women with confidence, positive approach towards life

    FMI’ Analyst view: “Culinary Convenience: The Role of Food Storage Bags in Modern Kitchens”

    FMI’ Analyst view: “Culinary Convenience: The Role of Food Storage Bags in Modern Kitchens”

    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

  • National
    Sana Ali, a driver’s daughter, appointed as ISRO scientist

    Sana Ali, a driver’s daughter, appointed as ISRO scientist

    Women's hockey team returns to India, celebrates winning FIH Nations Cup

    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

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    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    India claim bronze on debut at Women’s International Tent Pegging Championship

    India claim bronze on debut at Women’s International Tent Pegging Championship

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    Harnessing the Power of Women Voters

    Harnessing the Power of Women Voters

  • Health
    Recent global studies on digital equality highlight that digital transformation’s benefits across high, low and middle-income countries are not reaching most women

    Digital transformations for gender equality

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup.

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

    Tracing the Lives of the First Female Doctors in India.

    Tracing the Lives of the First Female Doctors in India

    Once Elizabeth had earned enough money, she was ready to trade her cushy job, fat salary and secured life with a path less traveled- one fraught with risks, uncertainty and financial instability.

    Manipur Girl Quits Singapore Job, Brews Up Herb Tea to Empower Local Ladies!

    Teachers at the village schools would avoid them after knowing that they are going to talk about periods. Villagers opposed talks on breaking such taboos.

    This Menstruation Warrior’s Efforts Have Helped More Than 10,000 Women

    What a landmark ruling on abortion will mean for women in India

    What a landmark ruling on abortion will mean for women in India

    Hindu married women take part in celebrations for the Karva Chauth festival. AFP

    Indian Women Celebrate Karva Chauth for Long Life of Their Husbands

    With the support of the Women and Child Development Ministry of Gujarat and Hindustan Unilever's Lifebuoy soap, Shakti Foundation organised a handwashing campaign on October 2, 2020.

    How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

    Sharda Chouragade, a single mother from Nagpur sold vegetables and worked as a domestic help before starting her stall in 2004.

    ‘I Know What Starvation Does’: 62-YO Nagpur ‘Ajji’ Sells Dosas For Just Rs 10

  • Fashion
    Miss World competition returns to India after 27 years

    Miss World competition returns to India after 27 years

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    Exploring the timeless beauty of saris for Eid 2023

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    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

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    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

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    Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

  • Beauty
    Exploring the timeless beauty of saris for Eid 2023

    Exploring the timeless beauty of saris for Eid 2023

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    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

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    ET Startup Awards 2022: Nykaa’s Falguni Nayar is the CEO of the Year

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    women celebrating Sindoor Khela in Jaipur

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    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

  • Women’s Rights
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    Women officers to help PM unfurl flag on I-Day

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    Women’s rights at stake as India’s population surpasses China’s

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    India can move forward only by raising the levels of respect for women: PM Modi

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  • Entrepreneurs
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    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

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    From Isha Ambani to Namita Thapar: Lavish homes of India’s women entrepreneurs

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    Goldman Sachs’ education programme helped 2,400 Indian women entrepreneurs generate 28,000 cr revenue

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    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

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  • Home
  • Global News
  • News
    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

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    Women GMs constitute less than 10% of the total GM population in Indian hotels

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    Women’s reservation bill gets Cabinet nod, likely to be tabled on Wednesday: Officials

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    FMI’ Analyst view: “A New Spin on Food Preservation: The Clamshell Packaging Phenomenon”

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    From Isha Ambani to Namita Thapar: Lavish homes of India’s women entrepreneurs

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

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    FMI’ Analyst view: “Culinary Convenience: The Role of Food Storage Bags in Modern Kitchens”

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    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

  • National
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    Sana Ali, a driver’s daughter, appointed as ISRO scientist

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    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

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    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

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    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

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    India claim bronze on debut at Women’s International Tent Pegging Championship

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    Black Women and Their Labor Are Still Underpaid and Undervalued

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    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

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    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

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Home Women's Rights

How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

Junior Editor by Junior Editor
October 11, 2022
in Women's Rights, Featured, Health, Home
With the support of the Women and Child Development Ministry of Gujarat and Hindustan Unilever's Lifebuoy soap, Shakti Foundation organised a handwashing campaign on October 2, 2020.
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How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

Simple daily practices often prove instrumental in preventing disasters. This is of heightened relevance in a post-COVID world, where washing hands with soap has saved thousands of lives.

The pandemic helped reinforce the importance of basic hygiene in our daily lives especially in a country like India, where people in only 35.8 per cent of households wash their hands with soap and water before a meal.

Handwashing tends to get neglected due to low risk perception, forgetfulness, and inconvenient access to handwashing areas. Research has shown that people think washing hands with water is enough without realizing the risk of infections. According to the World Health Organization (WHO), good hand hygiene is one of the most effective ways to reduce the spread of the coronavirus disease.

Recognising this disparity, a Gujarat-based NGO, Shakti Foundation, came up with a unique idea – to train and spread awareness about the proper practices of hand hygiene by attempting to break two Guinness World Records.

One Hand At A Time
As of March 2020, Unilever’s Lifebuoy has donated hygiene supplies like hand washing soap, sanitiser and bleach worth over Rs 430 Crore (€50 million) to the COVID Action Platform of the World Economic Forum, which is helping several global health organisations respond to the current emergency.

But, even before the pandemic, Lifebuoy has continuously been involved in efforts to bring about behavioural change around handwashing and hygiene practices, especially in rural areas.

“The journey towards creating programmes for schools and mothers, and campaigns such as Global Handwashing Day, has been rich with learnings. In these tough times we are continuing to identify and evaluate how the use of new channels and technology can help to deliver behaviour change more efficiently, effectively and at greater scale, for instance by using television and mobile phones”, said Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever.

Lifebuoy runs one of the world’s largest handwashing programmes. Since 2010, Lifebuoy has made strong progress, reaching more than 1 billion people through TVC and on-ground programs and behaviour change initiatives, backed by strong partnerships.

“Lifebuoy has a single mission: ensure people fall ill less often by washing hands. This is what we say in all our brand activities and communications. Given the global pandemic, we have stepped up our commitment to this mission to save lives by working with various public and private partners. Our tie up with Shakti Foundation is one such step towards achieving our goal and reaching the most vulnerable”, said Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever.

In collaboration with the Shakti Foundation, the world records attempted were – ‘Most women participants in a hand washing relay’ & ‘Largest donation of personal hygiene products’. While the first record happened by registering over 5 lakh women from across 50,000 Anganwadis, the latter was through Lifebuoy, Shakti Foundation’s hand hygiene partner, who donated more than 5 lakh handwashing soaps for the campaign.

A total of 5,30,290 women – including girls, pregnant women and lactating mothers – registered at 53,029 Anganwadis of 33 districts and 252 talukas of Gujarat, participated in breaking the world record. They attempted to do so by washing hands with soap for 20 seconds, following a 7-step guideline outlined by the World Health Organisation (WHO).

Through this program, the foundation also distributed hygiene kits with hand washes, sanitary pads and cotton masks to the participants.

Speaking to The Better India, Sonal Rochani, the founder of Shakti Foundation, says, “An Anganwadi worker is the core changemaker in a rural set-up. Through them, we aimed at creating an army of changemakers. There is usually one such Anganwadi worker per village. We asked them to at least get ten women from their villages to join in this event.”

Sonal started the foundation in August 2011 to educate and empower women and children and facilitate community-driven rural development in Gujarat. From health and hygiene to education and skill development, she has closely worked with private and government organisations and rural communities to promote grassroots level positive impact.

Similarly, the objective of this ‘Record’ was not only to teach rural women proper hand hygiene but also to show how it could help prevent the spread of COVID-19 and create a ripple of change.

“A single woman can bring change in an entire household. This can slowly translate into a larger impact in the community. So officially, while around 5 lakh women were participating, imagine when they teach and follow the same practice in their households, we will be able to reach almost double the number of people. This is the real impact” Sonal adds.

Through this initiative, she hopes the impact will soon expand to thousands of households, touching more than 50 lakh lives.

“We have been champions of hygiene for over 100 years and will continue teaching as many people as possible the simple, cost effective act of handwashing with soap. Let us help keep everyone safe and practice proper handwashing every day!”, said Srirup Mitra, Vice President, Skin Cleansing, Hindustan Unilever.

 

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