Empowering Women Athletes Through Coca-Cola India and Anju Bobby Sports Foundation’s Long-Standing Partnership
In line with its commitment to sports, Coca-Cola India through its foundation, is supporting the country’s athletes with essential amenities and training equipment, as part of its three-year partnership with the Anju Bobby Sports Foundation. Spearheaded by Olympic champion Anju Bobby George, the Foundation has been nurturing the next generation of women athletes, including the very known long jumper, Shaili Singh. This partnership aligns with Coca-Cola India’s SheThe Difference campaign, an initiative to celebrate, uplift, and support women throughout the value chain. As part of this partnership, Coca-Cola India is committed to empowering women athletes, to bring about a positive change in the sports and gender equality landscape.
Coca-Cola India, through its foundation, has made significant strides in bolstering the representation of Indian women athletes in the Olympics. The company has transformed four shipping containers into a physiotherapy room, storage facility, pantry, and restroom. The company also facilitated top-tier gym equipment and supported the establishment of a spacious practice ground equipped with rainwater collection tanks for sustainable water usage. In addition to infrastructure development, Coca-Cola has helped with the academy’s lease rent for three years, ensuring a stable operational foundation.
In a nation where many women athletes emerge from small towns and villages, facing limited access to training facilities, coaching, and financial support, this collaboration aims to level the playing field. A PWC report highlights the remarkable shift in the gender balance at the Tokyo Olympics, with 44% of Indian participants being women.
Commenting on the partnership, Rajesh Ayapilla, Director – CSR and Sustainability for Coca-Cola India and Southwest Asia (INSWA), said, “At Coca- Cola India, we believe in the power of sports to inspire, empower, and unite communities. Our longstanding partnership with the Anju Bobby Sports Foundation reflects our commitment to fostering the next generation of Indian women athletes. With sports being an integral part of both organizations’ DNA, through such initiatives, we are dedicated to creating a supportive environment where athletes can thrive. We are proud to sponsor talented individuals like Shaili Singh, reaffirming our commitment to empowering women in sports and contributing to their success on the global stage”.
“I feel honored to be associated with such a brand like Coca-Cola India. They were the first ones to support our cause, and their contribution has been instrumental in creating a world-class training facility in India at the Anju Bobby High Performance Center, Bangalore. Today, we have some top-quality track and field equipment, some of the quality gym equipment, and our athletes here are focused on making the most of these facilities to help India win its Olympic medal. Personally, as well, I feel if I could win India’s first world championship medal, it’s my duty to share my knowledge and experience with these young women, thereby contributing to India’s success,” said Anju Bobby George, Founder, Anju Bobby Sports Foundation.
About The Coca-Cola Company
Coca-Cola in India is one of the country’s leading beverage companies, offering a range of high-quality and refreshing beverage options to consumers. The company, in line with its vision of ‘Beverages For Life’, offers a wide portfolio of products, which includes hydration, sports, sparkling, coffee, tea, nutrition, juice and dairy-based products. In India, its beverage range includes Coca-Cola, Coca-Cola Zero Sugar, Diet Coke, Thums Up, Charged by Thums Up, Fanta, Limca, Sprite, Maaza, Minute Maid range of juices and juice beverages. The Company also offers hydration beverages including Limca Sportz, Smartwater, Kinley, Dasani and Bonaqua packaged drinking water and Kinley Club Soda. Premium products constitute the Schweppes range and Smartwater. In addition, it offers Costa Coffee and an organic green tea-based beverage, Honest Tea, amongst its range of coffee and Tea. The Company is constantly transforming its portfolio, from reducing sugar in its drinks to bringing innovative new products to market.
The Company along with its owned bottling operations and franchise bottling partners has a strong network of close to 4 million retail outlets through which it refreshes millions of consumers across the country. It seeks to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable agriculture initiatives and carbon emission reductions across its value chain.
About SheThe Difference
Coca-Cola India has recently introduced SheThe Difference, a campaign that celebrates, uplifts and supports women across its value chain. With a steadfast commitment to drive positive change and foster inclusivity throughout its ecosystem, the campaign marks a significant step in alignment with the Government’s impetus on women empowerment and women-led development.
Coca-Cola is actively engaged in enabling women, whether it is retailers and equipping them with tools and techniques to run their kirana stores more profitably or help safai saathis create a better shared future for themselves and their families.
Coca-Cola’s campaign focuses on multifaceted efforts to create lasting impact and drive meaningful change across its entire value chain — from women employees to women farmers to women waste workers.
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