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    The women of Kanal Tola village are forced to live in this hut which has no door and no amenities.

    Banished for Bleeding: Tribal Indian Women Get Better Period Huts

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Big News! Army to Induct Women in Artillery Regiment

    Big News! Army to Induct Women in Artillery Regiment

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    Republic Day: Series of Women-Centric Events Planned

    Republic Day: Series of Women-Centric Events Planned

    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Meet Ruchira Kamboj, The First Female UN Representative From India

    Meet Ruchira Kamboj, The First Female UN Representative From India

  • National
    Women's hockey team returns to India, celebrates winning FIH Nations Cup

    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    India claim bronze on debut at Women’s International Tent Pegging Championship

    India claim bronze on debut at Women’s International Tent Pegging Championship

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    Harnessing the Power of Women Voters

    Harnessing the Power of Women Voters

    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

  • Health
    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup.

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

    Tracing the Lives of the First Female Doctors in India.

    Tracing the Lives of the First Female Doctors in India

    Once Elizabeth had earned enough money, she was ready to trade her cushy job, fat salary and secured life with a path less traveled- one fraught with risks, uncertainty and financial instability.

    Manipur Girl Quits Singapore Job, Brews Up Herb Tea to Empower Local Ladies!

    Teachers at the village schools would avoid them after knowing that they are going to talk about periods. Villagers opposed talks on breaking such taboos.

    This Menstruation Warrior’s Efforts Have Helped More Than 10,000 Women

    What a landmark ruling on abortion will mean for women in India

    What a landmark ruling on abortion will mean for women in India

    Hindu married women take part in celebrations for the Karva Chauth festival. AFP

    Indian Women Celebrate Karva Chauth for Long Life of Their Husbands

    With the support of the Women and Child Development Ministry of Gujarat and Hindustan Unilever's Lifebuoy soap, Shakti Foundation organised a handwashing campaign on October 2, 2020.

    How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

    Sharda Chouragade, a single mother from Nagpur sold vegetables and worked as a domestic help before starting her stall in 2004.

    ‘I Know What Starvation Does’: 62-YO Nagpur ‘Ajji’ Sells Dosas For Just Rs 10

    The Problematic Nature of Women Empowerment Programs in India

    The Problematic Nature of Women Empowerment Programs in India

  • Fashion
    Best Blush For Women In India

    Best Blush For Women In India

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    Women In Fashion, A Grassroots Perspective

    Women In Fashion, A Grassroots Perspective

    Meet Mayura Davda Shah, who quit her job in the engineering industry to build MAYU, a sustainable fashion brand that makes eco-friendly leather handbags and other products from waste fish skin.

    Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Ananya Birla excited about international ramp debut at London Fashion Week

    Ananya Birla excited about international ramp debut at London Fashion Week

    What to Pack For Your Upcoming Fall Trips

    What to Pack For Your Upcoming Fall Trips

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    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    Best Blush For Women In India

    Best Blush For Women In India

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Neerja Bhanot: The World's Bravest Flight Attendant

    Neerja Bhanot: The World’s Bravest Flight Attendant

    ET Startup Awards 2022: Nykaa's Falguni Nayar is the CEO of the Year

    ET Startup Awards 2022: Nykaa’s Falguni Nayar is the CEO of the Year

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    women celebrating Sindoor Khela in Jaipur

    Jaipur Women Celebrated Sindoor Khela With Enthusiasm

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

  • Women’s Rights
    The stamp issued in 1998 in honour of Savitribai Phule

    On Savitribai Phule Jayanti, Know Why Every Literate Indian Woman is Indebted to Her

    Govt Official's Initiative Encourages Nicobari Women to 'Knit Dreams'

    Govt Official’s Initiative Encourages Nicobari Women to ‘Knit Dreams’

    More Women Students Now Study STEM Courses in IITs, NITs & Other Universities, Shows Govt Data

    More Women Students Now Study STEM Courses in IITs, NITs & Other Universities, Shows Govt Data

    The Women's Reservation Bill was first introduced in 1996 by the Deve Gowda government.

    Why we are Introducing a Private Member’s Bill for Women’s Reservation

    Women’s Education: A Contrast Between the Colonial and Contemporary Period

    Women’s Education: A Contrast Between the Colonial and Contemporary Period

    Artistes perform at Sher-i-Kashmir Cricket stadium, in Srinagar on Monday.

    Respect for Women Must for India’s Growth: Modi

    There are several reasons due to which women's mental health gets affected.(Pixabay, Pexels)

    World Mental Health Day 2022: Working Woman Vs Housewife; is One More Stressed Than the Other? Experts Answer

    Representative image. Even though several chapters indicate an awareness of institutional structures like the lack of work opportunities that have deepened gender inequalities in our context, Bhowmick places her greatest weight on the systemic change within the home.

    Book Review: An Invitation to Strengthen the Debate on Middle Class Working Women

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    Saral Creating An Ecosystem To Empower Women

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

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    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

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    Gender Equality, Women’s Empowerment Bill to Parliament soon – President

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  • Home
  • News
    The women of Kanal Tola village are forced to live in this hut which has no door and no amenities.

    Banished for Bleeding: Tribal Indian Women Get Better Period Huts

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

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    Big News! Army to Induct Women in Artillery Regiment

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    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

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    Republic Day: Series of Women-Centric Events Planned

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    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

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    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

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    Meet Ruchira Kamboj, The First Female UN Representative From India

  • National
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    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

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    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

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    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

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    India claim bronze on debut at Women’s International Tent Pegging Championship

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    Black Women and Their Labor Are Still Underpaid and Undervalued

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    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

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    Harnessing the Power of Women Voters

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    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

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    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

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    Tracing the Lives of the First Female Doctors in India

    Once Elizabeth had earned enough money, she was ready to trade her cushy job, fat salary and secured life with a path less traveled- one fraught with risks, uncertainty and financial instability.

    Manipur Girl Quits Singapore Job, Brews Up Herb Tea to Empower Local Ladies!

    Teachers at the village schools would avoid them after knowing that they are going to talk about periods. Villagers opposed talks on breaking such taboos.

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    Hindu married women take part in celebrations for the Karva Chauth festival. AFP

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    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

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    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

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    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

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    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

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Home Women Entrepreneurs

Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

Junior Editor by Junior Editor
December 20, 2022
in Women Entrepreneurs, Fashion, Featured
Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns
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Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

Many are set up by women entrepreneurs who previously had limited options for work outside the home due to conservative cultural norms, and startups funded by a growing number of investors keen to tap the region’s potential. “We are habituated to curfews, snow, and we grew up amidst bullets and militancy,” said Sheikh Samiullah, 31, a co-founder of FastBeetle, Kashmir’s first local courier firm, which uses a mobile app to manage deliveries.

Indian fashion designer Saira Tramboo had long dreamed of setting up her own online brand – but frequent internet shutdowns imposed by authorities to quell dissent in her home state of Kashmir made it impossible.

When reliable, high-speed connections were finally reinstated last year, Tramboo began selling her designs on Instagram, joining numerous women and startups using the internet to create new business opportunities in the region. “The internet means life to me,” said Tramboo, 27, who has more than 40,000 followers on her virtual storefront and employs three women to help process orders for her traditional embroidered tunics and other items.

“It has not only helped me become independent and earn a good amount of money, but it also helped me create job opportunities for others.” The government withdrew Kashmir’s autonomous status in 2019 and split the state into two federal territories, aiming to tighten its grip on a restive Muslim-majority region where separatists have fought Indian rule for decades.

Anticipating major unrest, authorities imposed a communications blackout in the region, cutting off phone and internet connections. Heavy restrictions lasted until February 2021, when 4G mobile data services were reinstated. The region had the least number of disruptions this year since 2017, according to the advocacy group Software Freedom Law Center India.

Improved internet access in Indian Kashmir has enabled new online businesses from influencers to e-commerce. Many are set up by women entrepreneurs who previously had limited options for work outside the home due to conservative cultural norms, and startups funded by a growing number of investors keen to tap the region’s potential.

“We are habituated to curfews, snow, and we grew up amidst bullets and militancy,” said Sheikh Samiullah, 31, a co-founder of FastBeetle, Kashmir’s first local courier firm, which uses a mobile app to manage deliveries. “But the internet is the oxygen of our business.”

‘SKEWED’ INVESTMENT The Kashmir valley drew more than 16 million tourists to its snowy mountains and lush vistas this year – the highest number since British colonial rule ended in 1947 – after COVID-19 travel restrictions eased and the security situation improved.

But unemployment is still a challenge because of the lack of private industry, with its jobless rate hitting 24%, triple the national average, data from the Centre for Monitoring Indian Economy think-tank showed. Startup investors and entrepreneurs say the mountain region brings challenges – but also potential for development and growth, especially now internet connections have improved.

“Startups come out of Hyderabad and Bangalore, but to identify problems in the Himalayan belt and solving them takes a huge amount of courage,” said Syed Faaiz Qadri, 25, a co-founder at food logistics business Zarin. The firm works with farmers to supply Kashmiri rainbow trout to restaurants and e-commerce platforms across India. They have faced difficulties ranging from militant encounters to a lack of cold-storage supplies needed to keep their food fresh.

The restoration of internet meant Zarin’s founders were able to use a COVID-19 lockdown last year to find and sign up new customers, and were ready with their first orders when travel restrictions lifted. Both businesses and funders say new startups can benefit residents by creating jobs, finding new markets for their goods, and enabling growth in the conflict-stricken region.

Some internet-based firms found ways to navigate patchy network in the mountains. FastBeetle – which serves more than 1,200 enterprises including many run by women selling products online – found poor data connections meant couriers could not look up addresses, and would often return to the office with undelivered parcels.

The founders moved from 4G to 2G to operate the app, which now functions even without the internet. “We are making money on an internet-based company in a region where internet is patchy,” said Samiullah.

“People now believe they too can draw investment if we could.” While a lion’s share of startup funding still goes to firms in big cities, government incentives and private capital can help correct the “skewed investment dynamics”, said Anuj Sharma, founder of ALSiSAR Impact, a startup incubator in Mumbai.

“The community is very responsive to these startups,” said Vishal Ray, at the Jammu and Kashmir Entrepreneurial Development Institute, a body set up by the regional government to support startups and entrepreneurs. “They purchase and promote these brands – there is a strong affinity,” he said.

CONTENT CREATORS Improved internet connectivity has also offered a boost to content creators, including women.

Syed Areej Safvi, 27, has been hailed as the first female performer of ladishah, a traditional Kashmiri musical form of storytelling. “Being a female content creator is still considered taboo in a conservative society like Kashmir,” said Safvi, whose income is largely from her video content.

She recorded her first ladishah amid an internet shutdown in 2019, describing the situation in Kashmir, and quickly gained a following as internet restrictions were eased. Today, she has more than 69,000 followers on Instagram, and about 72,000 subscribers on her YouTube channel.

India’s 637 million – and rising – number of smartphone users are driving a growing market for online content, according to a report by venture capital fund Kalaari Capital. It is estimated there are some 80 million creators in the country, including 50,000 professional creators on regional video platforms. However, only a small minority make a good income from their work, it said.

Despite the limited opportunities and uncertain environment, better internet access has been a great leveller for women, said Safvi. “Internet access has helped me grow my audience and experiment with different earning opportunities online,” she said.

“It helps every woman in Kashmir to break patriarchal barriers, overcome taboos and become self-sufficient.”

 

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