NASSCOM Foundation and Firstsource join hands to provide digital training to rural women entrepreneurs
Synopsis
As part of the first cohort of the project, 150 women artisans from Bagh community were trained to use digital communication tools, financial and entrepreneurship skills.
Indore:To enhance the livehood opportunities of women artisans, NASSCOM Foundation and Firstsource, a global Business Process Mahagement (BPM) services provider, came together to train 150 women artisans from the Bagh community in Madhya Pradesh.
The initaitve aimed at leveraging technology to enhance the economic and social opportunities for rural women artisans (focusing especially on tribal women) by training them on digital, financial and entrepreneurship skills.
The first cohort of the project implemented by grassroot partner Umang Shridhar Designs has tremendously uplifted the skillset of women entrepreneurs in tribal districts of Madhya Pradesh through a year-long digital skilling and training program. This has gradually encouraged the market’s demand for Bagh printed products and the growth of the production base for mass-produced, utility-based and lifestyle goods.
Nidhi Bhasin, CEO, NASSCOM Foundation said, in a statement, “We firmly believe that when you empower a woman, you empower the entire community. One of the main indicators for attaining SDGs is by ensuring women have access to technology. With that belief, we have encouraged women from marginalized communities to leverage technology to scale businesses and bridge the socio-economic divide. Their uptake of digital skills and its impact on their entrepreneurial dreams has been phenomenal.”
Sawlia Mansuri, a woman artisan based in Bagh said, “I have been using social media such as Facebook and Instagram for a while now but couldn’t use it efficiently. However, during the training, we learnt how to make interesting reels on Instagram, go live on Facebook, create YouTube shorts, post informative videos about our line of products with complete details, usage of appropriate hashtags and making the best use of social media channels to market our products and expand our business. We want to make the best use of our learnings through the digital learning program to showcase our collections and promote our work on a broader scale.”
Over 50 percent of artisans in India are women from marginalized groups, most of whom are working in an informal and home-based setting. Based mostly in rural areas of India, women artisans have limited market intelligence, inadequate channels to sell their products, besides low capital and limited digital access.
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