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    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Women GMs constitute less than 10% of the total GM population in Indian hotels

    Women GMs constitute less than 10% of the total GM population in Indian hotels

    Women's reservation bill gets Cabinet nod, likely to be tabled on Wednesday: Officials

    Women’s reservation bill gets Cabinet nod, likely to be tabled on Wednesday: Officials

    FMI’ Analyst view: “A New Spin on Food Preservation: The Clamshell Packaging Phenomenon”

    FMI’ Analyst view: “A New Spin on Food Preservation: The Clamshell Packaging Phenomenon”

    From Isha Ambani to Namita Thapar: Lavish homes of India's women entrepreneurs

    From Isha Ambani to Namita Thapar: Lavish homes of India’s women entrepreneurs

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Feisty Kiran fills women with confidence, positive approach towards life

    Feisty Kiran fills women with confidence, positive approach towards life

    FMI’ Analyst view: “Culinary Convenience: The Role of Food Storage Bags in Modern Kitchens”

    FMI’ Analyst view: “Culinary Convenience: The Role of Food Storage Bags in Modern Kitchens”

    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

  • National
    Sana Ali, a driver’s daughter, appointed as ISRO scientist

    Sana Ali, a driver’s daughter, appointed as ISRO scientist

    Women's hockey team returns to India, celebrates winning FIH Nations Cup

    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    India claim bronze on debut at Women’s International Tent Pegging Championship

    India claim bronze on debut at Women’s International Tent Pegging Championship

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    Harnessing the Power of Women Voters

    Harnessing the Power of Women Voters

  • Health
    Recent global studies on digital equality highlight that digital transformation’s benefits across high, low and middle-income countries are not reaching most women

    Digital transformations for gender equality

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup.

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

    Tracing the Lives of the First Female Doctors in India.

    Tracing the Lives of the First Female Doctors in India

    Once Elizabeth had earned enough money, she was ready to trade her cushy job, fat salary and secured life with a path less traveled- one fraught with risks, uncertainty and financial instability.

    Manipur Girl Quits Singapore Job, Brews Up Herb Tea to Empower Local Ladies!

    Teachers at the village schools would avoid them after knowing that they are going to talk about periods. Villagers opposed talks on breaking such taboos.

    This Menstruation Warrior’s Efforts Have Helped More Than 10,000 Women

    What a landmark ruling on abortion will mean for women in India

    What a landmark ruling on abortion will mean for women in India

    Hindu married women take part in celebrations for the Karva Chauth festival. AFP

    Indian Women Celebrate Karva Chauth for Long Life of Their Husbands

    With the support of the Women and Child Development Ministry of Gujarat and Hindustan Unilever's Lifebuoy soap, Shakti Foundation organised a handwashing campaign on October 2, 2020.

    How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

    Sharda Chouragade, a single mother from Nagpur sold vegetables and worked as a domestic help before starting her stall in 2004.

    ‘I Know What Starvation Does’: 62-YO Nagpur ‘Ajji’ Sells Dosas For Just Rs 10

  • Fashion
    Miss World competition returns to India after 27 years

    Miss World competition returns to India after 27 years

    Exploring the timeless beauty of saris for Eid 2023

    Exploring the timeless beauty of saris for Eid 2023

    Entrepreneur Zafreen Khan and her journey to success

    Entrepreneur Zafreen Khan and her journey to success

    Best Blush For Women In India

    Best Blush For Women In India

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

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    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    Women In Fashion, A Grassroots Perspective

    Women In Fashion, A Grassroots Perspective

    Meet Mayura Davda Shah, who quit her job in the engineering industry to build MAYU, a sustainable fashion brand that makes eco-friendly leather handbags and other products from waste fish skin.

    Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

  • Beauty
    Exploring the timeless beauty of saris for Eid 2023

    Exploring the timeless beauty of saris for Eid 2023

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

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    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

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    Neerja Bhanot: The World’s Bravest Flight Attendant

    ET Startup Awards 2022: Nykaa's Falguni Nayar is the CEO of the Year

    ET Startup Awards 2022: Nykaa’s Falguni Nayar is the CEO of the Year

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    women celebrating Sindoor Khela in Jaipur

    Jaipur Women Celebrated Sindoor Khela With Enthusiasm

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

  • Women’s Rights
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    Women officers to help PM unfurl flag on I-Day

    App Helps Identify Autistic Children in India.

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    Salmon Arm’s Mamas for Mamas took home the bulk of the money donated at Shuswap Women Who Wine’s latest Community Giving Event held at R.J. Haney Heritage Village and Museum on Saturday, June 18, 2023

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    Chandrika Majhi holds her baby son outside her house in Gadadi, India.

    Women’s rights at stake as India’s population surpasses China’s

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    India can move forward only by raising the levels of respect for women: PM Modi

    Meet Nilima Motapatri, one of India’s richest women, not from IIT, IIM, her business is…

    Meet Nilima Motapatri, one of India’s richest women, not from IIT, IIM, her business is…

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  • Entrepreneurs
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    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    From Isha Ambani to Namita Thapar: Lavish homes of India's women entrepreneurs

    From Isha Ambani to Namita Thapar: Lavish homes of India’s women entrepreneurs

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    Trailblazing Entrepreneur Recognized for Her Achievements

    Goldman Sachs' education programme helped 2,400 Indian women entrepreneurs generate 28,000 cr revenue

    Goldman Sachs’ education programme helped 2,400 Indian women entrepreneurs generate 28,000 cr revenue

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    Entrepreneur Zafreen Khan and her journey to success

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    Saral Creating An Ecosystem To Empower Women

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

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    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

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  • Home
  • Global News
  • News
    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Meet Amita Goyal Mumbai based Business women Entrepreneur & founder of Glasba Services , read her Success Story here

    Women GMs constitute less than 10% of the total GM population in Indian hotels

    Women GMs constitute less than 10% of the total GM population in Indian hotels

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    Women’s reservation bill gets Cabinet nod, likely to be tabled on Wednesday: Officials

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    FMI’ Analyst view: “A New Spin on Food Preservation: The Clamshell Packaging Phenomenon”

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    From Isha Ambani to Namita Thapar: Lavish homes of India’s women entrepreneurs

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Meet India’s most charitable woman, Infosys co-founder’s wife, donated Rs 120 crore, not Nita Ambani, Renu Munjal

    Feisty Kiran fills women with confidence, positive approach towards life

    Feisty Kiran fills women with confidence, positive approach towards life

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    FMI’ Analyst view: “Culinary Convenience: The Role of Food Storage Bags in Modern Kitchens”

    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

    Bank deposits: Women’s share rises to 20.5%, per capita deposits up by Rs 4,618 in 5 years

  • National
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    Sana Ali, a driver’s daughter, appointed as ISRO scientist

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    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

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    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

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    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

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    India claim bronze on debut at Women’s International Tent Pegging Championship

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    Black Women and Their Labor Are Still Underpaid and Undervalued

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    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

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    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

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    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

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Home Fashion

Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

Junior Editor by Junior Editor
October 4, 2022
in Fashion, Women's History, Women's Rights
Meet Mayura Davda Shah, who quit her job in the engineering industry to build MAYU, a sustainable fashion brand that makes eco-friendly leather handbags and other products from waste fish skin.
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Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

Thanksgiving (2015), Iceland. Mayura Davda‐Shah, who was on a break and visiting the country with her friends, was strolling through local markets. At one store, in particular, something caught her eye — a bracelet.

Upon inspection, she found out that this was no ordinary piece of jewellery. She didn’t know it then, but what she would learn next would one day turn into an idea for a business empire.

Inspired by that very moment, Mayura, who hails from Solapur, today runs MAYU, which creates elegant and sustainable accessories that have made their way to the ramps of Paris and Hungary.

Navigating a slippery slope in the business world
Mayura recalls that when she first saw the bracelet, she thought it might be made from exotic material. The store owner told her that it was, in fact, made of discarded fish skin.

“I learned from the locals that the ‘leather’ of the bracelet was made sustainably from salmon skin. The skin came from fish processing units located nearby,” she tells The Better India.

While this was new to Mayura, using fish skin as leather has been commonplace in Nordic culture for centuries. The 30-year-old’s aim is to introduce this concept to India, where the animal hide is usually the more popular option for bags and accessories.

Mayura quit her job in the engineering industry to start MAYU in 2018, with handbags made from salmon and wolfish skin as her focus.

Explaining her transition from her engineering roles to being a creative director at the venture, she says, “Although I pursued my studies, and had an early career, in science and engineering, what helped me stand out was my passion for out-of-the-box creative thinking and applying it even on the most technical job at hand.”

She adds that at MAYU, they do not feel compelled to design and create with every changing fashion season. “We chose accessories and handbags as our primary product category so that our offerings are not limited to seasons or sizes.”

MAYU’s collection of handbags
MAYU’s collection of handbags

MAYU has to tackle two main challenges to use discarded fish skin for its range of products. One is the dimensions of the fish skin, while the other is the consistency, she explains.

“Animal hide leather usually comes in large sizes from the processing units. These are given to brands, who then have a lot of room to play around with designs. With fish skin, however, the sleek dimensions of 15 cm x 10 cm are a limitation.”

This was when the entrepreneur thought of getting many fish skins together and stitching them into panels. This in turn would create a large canvas that would give her room to play around with designs.

The second, Mayura says, was to figure out how to work with the consistency of fish skin.

For this, she came up with a plan to repurpose the loose edges and byproducts that were obtained during the stitching process into filler boards. These would be inserted into the bags to give them shape.

Mayura says that some of the fish leather that they use is hydrophobic, and is thus used to make waterproof bags. However, she adds, fish leather ages the same way as animal leather, and should be cared for in similar terms.

The processing of the fish skin into viable strips is done by a supplier in Europe. Meanwhile, artisans from Chennai stitch these strips into panels, and then, the final product.

A venture rooted in sustainability
Mahak Chaudhary, who handles the marketing for MAYU, says, “We are focused on sustainability not only in our products but also operations. We operate at a zero-waste-certified facility in Chennai, which is also a certified ‘white’ category factory by the Pollution Control Board of India. This essentially means that our operations do not pollute the air, water or the environment in any way.”

She adds that the biodegradable waste of the factory is converted into fertilisers through a bioprocess.

Along with sustainability, the brand also believes in uplifting women through their work. “Our production team comprises over 90 per cent women from underrepresented and underprivileged backgrounds,” says Mayura.

“The leather industry sees a majority of male workforce, and as a woman-led brand, we aim to change this,” she adds.

The main idea that MAYU centres its efforts around is coming up with products that are not only good from a sustainable standpoint, but also ones that look high-end and classy. “Gone are the days when you had to compromise sustainability for beauty and functionality or vice versa,” she notes.

MAYU’s handbags have even reached international fashion runways, including the Global Sustainable Fashion Week in Budapest, Hungary (February 2020), and Tranoi Paris (September 2019). The brand also retails internationally, with its major markets being in Europe and North America, Mayura says.

While their hit products are the Laia Crossbody Bag, the Aurora Wallet on Chain, and the Liva Pouch, you can browse through a wide selection, which retails for Rs 500 going up to Rs 90,000.

The venture is self-funded and has witnessed a growth of 10 per cent year on year since its inception, says Mayura.

True to the idea they started out with, MAYU is constantly on the lookout for waste products from the food industry that they can channel into materials for accessories.

The brand also has a vegan line of bags, pouches and phone cases made from Piñatex™, which is an innovative natural textile from the byproduct of pineapple leaf fibres. They are also on their way to coming up with an alternative leather by using a certain type of fruit (the details of which they do not wish to indulge at this point) in the next quarter.

 

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