Sugar, Style & Summer: H&M Beauty x Chupa Chups Unwraps a Treat
H&M Beauty has prepared a sugar high for you in July, and it comes straight from your childhood sweet tooth! You read that right, the brand’s joining forces with the globally recognized Chupa Chups confectionery for a limited-edition beauty line, bringing you all the flavour, colour and joy you need in your everyday beauty routine!
Wrapped in bold, retro-inspired packaging and drenched in sweet nostalgia, the collection blends beauty with playful indulgence. “Every product in this collection is designed to turn your beauty routine into a fun, joyful escape—transforming the everyday into something as sweet as candy,” shares Mirja Kjellberg, Global Section Head Private Label, H&M Beauty.
Sweet Picks from the Collection
Lip Swirl – Overnight Lip Mask | €6.99
Wake up to softer, more nourished lips with this dreamy, two-tone overnight mask. Enriched with shea butter and scented in Choco Vanilla and Strawberry Cream, it’s the perfect bedtime treat. 100% vegan.
Juicy Duo – Lip Balm Duo | €6.99
Hydrate on the go with this fun lip balm pair. Featuring Cherry and Watermelon flavours, each balm is rich in shea butter for long-lasting softness. Vegan formula.
Fruity Fusion – Lip Oil Trio | €7.99
Glossy, juicy, and oh-so-fruity—this trio of lip oils delivers sheer colour with delicious scents like Apple, Watermelon, and Cherry. Ideal for a natural, glowy finish. Vegan-friendly.
Cherry Splash – Hair & Body Mist
Splash a little bit of refreshing cherry fragrance to your day with this Cherry Hair & Body Mist! Use it on your hair or the body, to have a lil fruit aroma that keeps you fresh.Vegan formula.
The Accessories You Didn’t Know You Needed
The collection doesn’t stop at skincare—H&M Beauty has also rolled out a line of adorable Chupa Chups-themed accessories. Highlights include:
Lip Gloss Charm : A fun-sized gloss available in Strawberry Cream and Choco Vanilla. Clip it to your bag for instant shine.
Chupa Chups Water Bottle : A statement hydration essential styled with the unmistakable candy aesthetic.
Single Lip Gloss : For that quick sugar fix, pick from Strawberry, Cola, or Watermelon.
“This collection brings a deliciously playful twist to beauty, transforming daily rituals into indulgent experiences infused with our Forever Fun spirit,” says Marta Ballesteros, Global Licensing Manager, Perfetti Van Melle.
The Best Launch of the Summer
From nostalgic scents, to Instagram-ready packaging, the H&M Beauty x Chupa Chups collection is all about self-care with a sugary twist. A candy girl at heart, or one to collect beauty products? This collection is your invitation to play.
