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    The women of Kanal Tola village are forced to live in this hut which has no door and no amenities.

    Banished for Bleeding: Tribal Indian Women Get Better Period Huts

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Big News! Army to Induct Women in Artillery Regiment

    Big News! Army to Induct Women in Artillery Regiment

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    Republic Day: Series of Women-Centric Events Planned

    Republic Day: Series of Women-Centric Events Planned

    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Meet Ruchira Kamboj, The First Female UN Representative From India

    Meet Ruchira Kamboj, The First Female UN Representative From India

  • National
    Women's hockey team returns to India, celebrates winning FIH Nations Cup

    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    India claim bronze on debut at Women’s International Tent Pegging Championship

    India claim bronze on debut at Women’s International Tent Pegging Championship

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    Harnessing the Power of Women Voters

    Harnessing the Power of Women Voters

    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

  • Health
    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup.

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

    Tracing the Lives of the First Female Doctors in India.

    Tracing the Lives of the First Female Doctors in India

    Once Elizabeth had earned enough money, she was ready to trade her cushy job, fat salary and secured life with a path less traveled- one fraught with risks, uncertainty and financial instability.

    Manipur Girl Quits Singapore Job, Brews Up Herb Tea to Empower Local Ladies!

    Teachers at the village schools would avoid them after knowing that they are going to talk about periods. Villagers opposed talks on breaking such taboos.

    This Menstruation Warrior’s Efforts Have Helped More Than 10,000 Women

    What a landmark ruling on abortion will mean for women in India

    What a landmark ruling on abortion will mean for women in India

    Hindu married women take part in celebrations for the Karva Chauth festival. AFP

    Indian Women Celebrate Karva Chauth for Long Life of Their Husbands

    With the support of the Women and Child Development Ministry of Gujarat and Hindustan Unilever's Lifebuoy soap, Shakti Foundation organised a handwashing campaign on October 2, 2020.

    How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

    Sharda Chouragade, a single mother from Nagpur sold vegetables and worked as a domestic help before starting her stall in 2004.

    ‘I Know What Starvation Does’: 62-YO Nagpur ‘Ajji’ Sells Dosas For Just Rs 10

    The Problematic Nature of Women Empowerment Programs in India

    The Problematic Nature of Women Empowerment Programs in India

  • Fashion
    Best Blush For Women In India

    Best Blush For Women In India

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    Women In Fashion, A Grassroots Perspective

    Women In Fashion, A Grassroots Perspective

    Meet Mayura Davda Shah, who quit her job in the engineering industry to build MAYU, a sustainable fashion brand that makes eco-friendly leather handbags and other products from waste fish skin.

    Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Ananya Birla excited about international ramp debut at London Fashion Week

    Ananya Birla excited about international ramp debut at London Fashion Week

    What to Pack For Your Upcoming Fall Trips

    What to Pack For Your Upcoming Fall Trips

  • Beauty
    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    Best Blush For Women In India

    Best Blush For Women In India

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Neerja Bhanot: The World's Bravest Flight Attendant

    Neerja Bhanot: The World’s Bravest Flight Attendant

    ET Startup Awards 2022: Nykaa's Falguni Nayar is the CEO of the Year

    ET Startup Awards 2022: Nykaa’s Falguni Nayar is the CEO of the Year

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    women celebrating Sindoor Khela in Jaipur

    Jaipur Women Celebrated Sindoor Khela With Enthusiasm

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

  • Women’s Rights
    The stamp issued in 1998 in honour of Savitribai Phule

    On Savitribai Phule Jayanti, Know Why Every Literate Indian Woman is Indebted to Her

    Govt Official's Initiative Encourages Nicobari Women to 'Knit Dreams'

    Govt Official’s Initiative Encourages Nicobari Women to ‘Knit Dreams’

    More Women Students Now Study STEM Courses in IITs, NITs & Other Universities, Shows Govt Data

    More Women Students Now Study STEM Courses in IITs, NITs & Other Universities, Shows Govt Data

    The Women's Reservation Bill was first introduced in 1996 by the Deve Gowda government.

    Why we are Introducing a Private Member’s Bill for Women’s Reservation

    Women’s Education: A Contrast Between the Colonial and Contemporary Period

    Women’s Education: A Contrast Between the Colonial and Contemporary Period

    Artistes perform at Sher-i-Kashmir Cricket stadium, in Srinagar on Monday.

    Respect for Women Must for India’s Growth: Modi

    There are several reasons due to which women's mental health gets affected.(Pixabay, Pexels)

    World Mental Health Day 2022: Working Woman Vs Housewife; is One More Stressed Than the Other? Experts Answer

    Representative image. Even though several chapters indicate an awareness of institutional structures like the lack of work opportunities that have deepened gender inequalities in our context, Bhowmick places her greatest weight on the systemic change within the home.

    Book Review: An Invitation to Strengthen the Debate on Middle Class Working Women

    Women make up a fraction of the more than 1.3 million people serving in India’s armed forces.

    India Opens Its Highest Military Ranks to Women After Lengthy Fight

  • Entrepreneurs
    Saral Creating An Ecosystem To Empower Women

    Saral Creating An Ecosystem To Empower Women

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    With Love For India: Julie Kagti, Founder of Curtain Call Adventures

    With Love For India: Julie Kagti, Founder of Curtain Call Adventures

    With Love From India: Padma Yangchan and Jigmet Disket, Founders Of Namza

    With Love From India: Padma Yangchan and Jigmet Disket, Founders Of Namza

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    With Love For India: Rita Tage, Entrepreneur & Founder Of Naara Aaba

    With Love For India: Rita Tage, Entrepreneur & Founder Of Naara Aaba

    With Love For India: Aneesha Jyoti, Co-Founder of the Language Curry App

    With Love For India: Aneesha Jyoti, Co-Founder of the Language Curry App

    With Love For India: Asha Scaria Vettoor, Founder of Swara Voice For Women

    With Love For India: Asha Scaria Vettoor, Founder of Swara Voice For Women

  • Women and Girls
    The women of Kanal Tola village are forced to live in this hut which has no door and no amenities.

    Banished for Bleeding: Tribal Indian Women Get Better Period Huts

    Largest Unit of Indian Women Peacekeepers in Sudan Conflict Zone

    Largest Unit of Indian Women Peacekeepers in Sudan Conflict Zone

    AI’s Captain Zoya Becomes The 1st Indian To Enter the SFO Aviation Museum

    AI’s Captain Zoya Becomes The 1st Indian To Enter the SFO Aviation Museum

    The stamp issued in 1998 in honour of Savitribai Phule

    On Savitribai Phule Jayanti, Know Why Every Literate Indian Woman is Indebted to Her

    UNDP Launches Ambitious Plan to Speed Up Progress on Gender Equality and Women’s Empowerment

    UNDP Launches Ambitious Plan to Speed Up Progress on Gender Equality and Women’s Empowerment

    Achieving Gender Equality in India: What Works, and What Doesn’t

    Achieving Gender Equality in India: What Works, and What Doesn’t

    Making Science An Inclusive Space For Women And Girls

    Making Science An Inclusive Space For Women And Girls

    Women Scientists Focus of Three Indian Science Journals

    Women Scientists Focus of Three Indian Science Journals

    Towards Greater Gender Parity: Why This Indian Investor Is Counting On Women

    Towards Greater Gender Parity: Why This Indian Investor Is Counting On Women

  • Justice & Law
    Supreme Court asks IAF to consider pensionary benefits to 32 women ex-SSC

    Supreme Court asks IAF to consider pensionary benefits to 32 women ex-SSC

    Gender Equality, Women’s Empowerment Bill to Parliament soon - President

    Gender Equality, Women’s Empowerment Bill to Parliament soon – President

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    Women Saving Democracy: An Attorneys General Explainer

    Women Saving Democracy: An Attorneys General Explainer

    Born Under Apartheid, Navi Pillay Has Climbed to Global Heights in Promoting Human Rights Law

    Born Under Apartheid, Navi Pillay Has Climbed to Global Heights in Promoting Human Rights Law

    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

    Senators Introduce Bill To Protect Reproductive Health Data: ‘My Body, My Data’

    New California Law Protects Digital Privacy of Abortion Seekers Nationwide

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  • Home
  • News
    The women of Kanal Tola village are forced to live in this hut which has no door and no amenities.

    Banished for Bleeding: Tribal Indian Women Get Better Period Huts

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Women Workers in Informal Sector Earn 30-40 Pc Less Than Their Male Counterparts: Report

    Big News! Army to Induct Women in Artillery Regiment

    Big News! Army to Induct Women in Artillery Regiment

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    Republic Day: Series of Women-Centric Events Planned

    Republic Day: Series of Women-Centric Events Planned

    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

    94 YO Athlete Bhagwani Devi Wins Three medals at World Masters Athletics

    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Gender Bias? No More! Priyanka Sharma Is Now UP’s 1st Woman Govt Bus Driver

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Meet Ruchira Kamboj, The First Female UN Representative From India

    Meet Ruchira Kamboj, The First Female UN Representative From India

  • National
    Women's hockey team returns to India, celebrates winning FIH Nations Cup

    Women’s hockey team returns to India, celebrates winning FIH Nations Cup

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    Tasnim, Rajawat clinch singles titles in Chhattisgarh International Challenge

    India claim bronze on debut at Women’s International Tent Pegging Championship

    India claim bronze on debut at Women’s International Tent Pegging Championship

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    Harnessing the Power of Women Voters

    Harnessing the Power of Women Voters

    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

    With U.S. Democracy Under Attack, Women Election Officials Hold the Front Lines

  • Health
    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup.

    Manika Batra Achieves Career-Best World Ranking After Showing at Asian Cup

    Tracing the Lives of the First Female Doctors in India.

    Tracing the Lives of the First Female Doctors in India

    Once Elizabeth had earned enough money, she was ready to trade her cushy job, fat salary and secured life with a path less traveled- one fraught with risks, uncertainty and financial instability.

    Manipur Girl Quits Singapore Job, Brews Up Herb Tea to Empower Local Ladies!

    Teachers at the village schools would avoid them after knowing that they are going to talk about periods. Villagers opposed talks on breaking such taboos.

    This Menstruation Warrior’s Efforts Have Helped More Than 10,000 Women

    What a landmark ruling on abortion will mean for women in India

    What a landmark ruling on abortion will mean for women in India

    Hindu married women take part in celebrations for the Karva Chauth festival. AFP

    Indian Women Celebrate Karva Chauth for Long Life of Their Husbands

    With the support of the Women and Child Development Ministry of Gujarat and Hindustan Unilever's Lifebuoy soap, Shakti Foundation organised a handwashing campaign on October 2, 2020.

    How Over 50,000 Anganwadis Empowered Over 5 Lakh Women, One Hand Wash at a Time

    Sharda Chouragade, a single mother from Nagpur sold vegetables and worked as a domestic help before starting her stall in 2004.

    ‘I Know What Starvation Does’: 62-YO Nagpur ‘Ajji’ Sells Dosas For Just Rs 10

    The Problematic Nature of Women Empowerment Programs in India

    The Problematic Nature of Women Empowerment Programs in India

  • Fashion
    Best Blush For Women In India

    Best Blush For Women In India

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Feature-women, Startups Thrive After Indian Kashmir Eases Internet Shutdowns

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    Women In Fashion, A Grassroots Perspective

    Women In Fashion, A Grassroots Perspective

    Meet Mayura Davda Shah, who quit her job in the engineering industry to build MAYU, a sustainable fashion brand that makes eco-friendly leather handbags and other products from waste fish skin.

    Solapur Girl Makes Leather from Waste Fish Scales, Showcases Designs at Global Runways

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    Ananya Birla excited about international ramp debut at London Fashion Week

    Ananya Birla excited about international ramp debut at London Fashion Week

    What to Pack For Your Upcoming Fall Trips

    What to Pack For Your Upcoming Fall Trips

  • Beauty
    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    Best Blush For Women In India

    Best Blush For Women In India

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Did not enter fashion business to justify our valuation: Nykaa CEO Falguni Nayar

    Neerja Bhanot: The World's Bravest Flight Attendant

    Neerja Bhanot: The World’s Bravest Flight Attendant

    ET Startup Awards 2022: Nykaa's Falguni Nayar is the CEO of the Year

    ET Startup Awards 2022: Nykaa’s Falguni Nayar is the CEO of the Year

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    SELECTING MAKEUP PRODUCTS FOR YOUR WHOLESALE BEAUTY BUSINESS

    women celebrating Sindoor Khela in Jaipur

    Jaipur Women Celebrated Sindoor Khela With Enthusiasm

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    India’s Pallavi Singh bags the Mrs Universe Divine Crown in South Korea

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

    VG Miss & Mrs India 2022 Beauty Pageant grand finale held in Delhi

  • Women’s Rights
    The stamp issued in 1998 in honour of Savitribai Phule

    On Savitribai Phule Jayanti, Know Why Every Literate Indian Woman is Indebted to Her

    Govt Official's Initiative Encourages Nicobari Women to 'Knit Dreams'

    Govt Official’s Initiative Encourages Nicobari Women to ‘Knit Dreams’

    More Women Students Now Study STEM Courses in IITs, NITs & Other Universities, Shows Govt Data

    More Women Students Now Study STEM Courses in IITs, NITs & Other Universities, Shows Govt Data

    The Women's Reservation Bill was first introduced in 1996 by the Deve Gowda government.

    Why we are Introducing a Private Member’s Bill for Women’s Reservation

    Women’s Education: A Contrast Between the Colonial and Contemporary Period

    Women’s Education: A Contrast Between the Colonial and Contemporary Period

    Artistes perform at Sher-i-Kashmir Cricket stadium, in Srinagar on Monday.

    Respect for Women Must for India’s Growth: Modi

    There are several reasons due to which women's mental health gets affected.(Pixabay, Pexels)

    World Mental Health Day 2022: Working Woman Vs Housewife; is One More Stressed Than the Other? Experts Answer

    Representative image. Even though several chapters indicate an awareness of institutional structures like the lack of work opportunities that have deepened gender inequalities in our context, Bhowmick places her greatest weight on the systemic change within the home.

    Book Review: An Invitation to Strengthen the Debate on Middle Class Working Women

    Women make up a fraction of the more than 1.3 million people serving in India’s armed forces.

    India Opens Its Highest Military Ranks to Women After Lengthy Fight

  • Entrepreneurs
    Saral Creating An Ecosystem To Empower Women

    Saral Creating An Ecosystem To Empower Women

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    How scrap paper helped Delhi’s Poonam Gupta set up a business empire in Scotland

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    The Future of Female Entrepreneurs in Beauty Shines Bright—shark Tank India Has Proof

    With Love For India: Julie Kagti, Founder of Curtain Call Adventures

    With Love For India: Julie Kagti, Founder of Curtain Call Adventures

    With Love From India: Padma Yangchan and Jigmet Disket, Founders Of Namza

    With Love From India: Padma Yangchan and Jigmet Disket, Founders Of Namza

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    Hyderabad-based Pramada Reddy runs thriving business out of her kitchen

    With Love For India: Rita Tage, Entrepreneur & Founder Of Naara Aaba

    With Love For India: Rita Tage, Entrepreneur & Founder Of Naara Aaba

    With Love For India: Aneesha Jyoti, Co-Founder of the Language Curry App

    With Love For India: Aneesha Jyoti, Co-Founder of the Language Curry App

    With Love For India: Asha Scaria Vettoor, Founder of Swara Voice For Women

    With Love For India: Asha Scaria Vettoor, Founder of Swara Voice For Women

  • Women and Girls
    The women of Kanal Tola village are forced to live in this hut which has no door and no amenities.

    Banished for Bleeding: Tribal Indian Women Get Better Period Huts

    Largest Unit of Indian Women Peacekeepers in Sudan Conflict Zone

    Largest Unit of Indian Women Peacekeepers in Sudan Conflict Zone

    AI’s Captain Zoya Becomes The 1st Indian To Enter the SFO Aviation Museum

    AI’s Captain Zoya Becomes The 1st Indian To Enter the SFO Aviation Museum

    The stamp issued in 1998 in honour of Savitribai Phule

    On Savitribai Phule Jayanti, Know Why Every Literate Indian Woman is Indebted to Her

    UNDP Launches Ambitious Plan to Speed Up Progress on Gender Equality and Women’s Empowerment

    UNDP Launches Ambitious Plan to Speed Up Progress on Gender Equality and Women’s Empowerment

    Achieving Gender Equality in India: What Works, and What Doesn’t

    Achieving Gender Equality in India: What Works, and What Doesn’t

    Making Science An Inclusive Space For Women And Girls

    Making Science An Inclusive Space For Women And Girls

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    Women Scientists Focus of Three Indian Science Journals

    Towards Greater Gender Parity: Why This Indian Investor Is Counting On Women

    Towards Greater Gender Parity: Why This Indian Investor Is Counting On Women

  • Justice & Law
    Supreme Court asks IAF to consider pensionary benefits to 32 women ex-SSC

    Supreme Court asks IAF to consider pensionary benefits to 32 women ex-SSC

    Gender Equality, Women’s Empowerment Bill to Parliament soon - President

    Gender Equality, Women’s Empowerment Bill to Parliament soon – President

    Black Women and Their Labor Are Still Underpaid and Undervalued

    Black Women and Their Labor Are Still Underpaid and Undervalued

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘The People’s Lawyers’: Attorneys General Letitia James and Dana Nessel on Reclaiming and Rebuilding U.S. Democracy

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

    ‘Guardians of Democracy’: Women Secretaries of State Defend Voting Rights and Election Security at the State Level

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    Women Saving Democracy: An Attorneys General Explainer

    Born Under Apartheid, Navi Pillay Has Climbed to Global Heights in Promoting Human Rights Law

    Born Under Apartheid, Navi Pillay Has Climbed to Global Heights in Promoting Human Rights Law

    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

    ‘Catholics for Life’ Ask Supreme Court for Nationwide Abortion Ban and Full Constitutional Rights for Fetuses

    Senators Introduce Bill To Protect Reproductive Health Data: ‘My Body, My Data’

    New California Law Protects Digital Privacy of Abortion Seekers Nationwide

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Home Featured

The ‘Reverse Selfie’: Blurring the Lines of Reality and Fantasy

womenindia by womenindia
July 22, 2021
in Featured
The ‘Reverse Selfie’: Blurring the Lines of Reality and Fantasy
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The Dove brand launched its ‘Reverse Selfie’ Advertisement Campaign that sparked a public conversation about social media and beauty standards in April 2021 as a part of a self-esteem project that has spanned two decades. 

The campaign featured a young woman who reversed multiple enhancements made to a selfie using a photoshopping mobile app. The practice of making digital edits to an individual’s facial features in photos has been a repercussion of beauty ideals in social media, according to the Dove Brand’s mission. 

“Digital distortion is happening more than ever, and tools once only available to professionals can now be accessed by young girls at the touch of a button without regulation,” says Alessandro Manfredi, executive vice president of Dove.  According to Manfredi, there has been intensifying pressure on young people to “edit and distort” their appearance to reflect an unachievable ideal. 

Beauty standards have been ever-changing, and their ability to influence youth culture across media platforms has remained strong. Young individuals, especially women, have become hyper-aware of their appearance and how others perceive them after interacting on social media.  

The increase in social media among Gen Z and Millenials rose with the emergence of the “Instagram face,” a term dubbed by the New Yorker columnist Jia Tolentino. The face that she described has ultimately transformed the beauty standards of the modern era. 

The “single, cyborgorian” face, according to Tolentino, has consisted of a woman with poreless skin, high cheekbones, plump lips, and a tiny nose. The “look” is like a clay statue that has been molded and perfected to fit one overarching beauty ideal.  “The face is distinctly white but ambiguous ethnic,” she wrote, regarding the eurocentric yet culturally appropriating nature of the beauty ideals. 

In addition to Instagram, the face has reappeared across media platforms. When individuals are constantly interacting with these images that strive for the “Instagram face,” they tend to mentally absorb this beauty ideal, according to Pulse Nigeria writer Ntiantu Obiora. “Whilst we may believe we are mindlessly scrolling through such content, our subconscious is soaking it all up, and before we know it, those perfectly formed bodies have become the standard by which we measure everything else,” writes Obiora. 

Social media is responsible for amplifying the beauty standards that reflect widely-held attitudes regarding gender, rooted in commonplace beliefs about what is valuable in women, and not as valued in men.

The American public consistently receives differing viewpoints about valuable traits of men vs. women. According to a 2017 Pew Research study, thirty-five percent of respondents indicated that physical attractiveness is a socially invaluable trait in women, whereas only 11 percent of the respondents responded that physical attractiveness is important in men. 

Perhaps the reason for the disparity has been the media marketing of “beauty images” that have displayed content related to fitness, hair, makeup, clothing, and skincare products, according to a  2020 California State University San Bernardino study. 

In addition to the sponsored content posts, social media apps like Snapchat and Instagram have created what has been known as automatic “filters” to fix and beautify the images of social media users. 

Additionally, many women have looked to the Facetune app to tweak their images, which is not limited to slimming and expanding body parts to become more socially acceptable. “But this vision Facetune peddles of itself, like the selfies its users tweak to perfection, is hard to square with reality. Its features invite far more granular editing than simply zapping away a “pesky zit” or brightening a smile. By design, these tools have led young women to fixate over supposed problems with their appearances that they’d never previously been concerned about,” writes senior reporter Jesselyn Cook for the Huffington Post. 

The rising dependency on filters has demonstrated that it can affect an individual’s self-perception and has led to inevitable comparisons and insecurities. “Beauty filters affect college females… It has affected the way I look at myself… Society has this higher expectation for young women. We get judged more than men. We get judged by how we look, dress, and our body shape. That is one reason many women are getting plastic surgery, because of the pressure to look perfect like these filters,” said a college participant in the California State San Bernardino study. 

An increasing number of patients who are social media users have been looking to restructure their appearance to reach an unmatchable reality, called “Snapchat dysmorphia,” according to a 2018 Boston University School of Medicine and Boston Medical Center study in JAMA Facial Plastic Surgery. Dysmorphia and the desire to look like a filtered version of oneself have created an unrealistic look and “blurs the line of reality and fantasy.”

Social media users have also been more likely to mimic the behaviors of other users on social media, according to a 2019 Current Psychology study. The study concluded that frequent social media use and visual consumption of cosmetically enhanced images reinforce preexisting dissatisfaction with appearance. 

After viewing modified images of women with facial cosmetic enhancements, 118 female participants aged 18-29 reported they became more inclined to the notion of undergoing a procedure to achieve their desired look after viewing a total of 30 images. The “Instagram face” has altered how society understands beauty, promoted an uptick in cosmetic/plastic surgery interests, and lowered women’s self-esteem. 

There has been a 131 percent increase in cosmetic procedures including minimally invasive soft tissue fillers and Botox injections or invasive procedures such as nose reshaping since the year 2000, according to the 2020 National Plastic Surgery Statistics. 

According to Jesselyn Cook, individuals, especially young women, have been gazing at their phone screens for extended periods during the COVID-19 pandemic. The individuals then have more time to measure themselves up to their digitally-altered photographs and the posts of others. “We’ve been sinking deeper into this reality for a while now, but it has accelerated during the pandemic when we’ve spent more time than ever on social media, and when our digital selves have for so long been the only version anyone has seen of us. The result is a body dysmorphia epidemic with increasingly unattainable beauty standards that — at the extremes — defy basic human physiology,” she writes 

About the Author: Mackenzie Waterfield is a full-time undergraduate student in her third year at Boston University.



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